HBO Is Hiding Little About “Big Love’
The theme of the “Big Love” campaign is secrets. HBO, which likes to include splashy elements and stunts in its campaigns, is installing street-level billboards this week that include dozens of audio jacks. People passing by can plug their headphones into each jack to hear a recording of a different secret about people pictured on the billboard.
…
In New York, a billboard will be in the Times Square subway station in the corridor from Times Square to the Port Authority. In Los Angeles, the billboard is on wheels, and will be at the corner of Hollywood Boulevard and Highland Avenue until Jan. 15, then in Venice Beach through Jan. 29.
(via nytimes)
Remember this photo shoot?
